However, some people have noted that they found the book to be a bit dry at times, and although i can understand where this point comes from, the job of the authors was to explain a business strategy. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Chan kim and renee mauborgne tackle the central problem facing all businesses. The authors first discuss their concept and actionable steps, and. Sep 24, 2017 now, 12 years later, the authors offer an exciting new book that synthesizes their experience in assisting with the implementation of blue ocean strategy. For generations, business schools have taught some form of strategy. Your course participants will truly experience the power of blue ocean strategy by applying the theory and using the methodologies and tools described in the book. This book is a practical and accessible guide to understanding and implementing blue ocean strategy.
Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Market space and make the competition irrelevant, a book by professors w. Blue ocean strategy is a bad book, but it is not your usual bad book. Blue ocean strategy, expanded edition book depository. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market.
Specifically, companies that are fighting in a fiercely competitive market which contains major players, i. Blue ocean strategy is a marketing theory and the title of a book published in 2004 written by w. Chan kim and renee mauborgne are professors of strategy at insead and. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting success comes not.
In the book the authors draw the attention of their readers towards the correlation of. What is blue ocean strategy about blue ocean strategy. Kicking off the book with four analytical tools that promise to help firms find and exploit untapped markets, the authors. The sequel to blue ocean strategy, blue ocean shift outlines a methodology to identify blue ocean opportunities. In the international bestseller blue ocean strategy, w. Chan kims most popular book is blue ocean strategy. And speaking of pricing, the authors of blue ocean strategy suggest pursuing a type of pricing strategy that is different from what we are used to. We explore their motivation for writing the book, and why more. Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy. Chan kim and renee mauborgne, authors of one of the best selling business books ever published, share the secret to their success. Jul 16, 2015 2 understanding the blue ocean strategy, 3 how to apply the blue ocean strategy to your business, and 4 examples. Chan kim and renee mauborgnes blue ocean is a metaphor for the business road less travelled.
Now, 12 years later, the authors offer an exciting new book that synthesizes their experience in assisting with the implementation of blue ocean strategy. Written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in todays crowded market place. How to create uncontested market space and make the competition irrelevant w. Summary of blue ocean strategy download ebook pdf, epub. Based on a study of 150 strategic moves spanning more than 100 years. Blue ocean strategy with boss business simulation stratx. Chan kim and renee mauborgne is the followup volume to the bestselling blue ocean strategy 2005, which presented the theory that businesses could successfully create both new markets and innovative products simultaneously in highly competitive spaces.
In the normal framework, competition is a zerosum g. Featured on more than 300 bestseller lists across the globe. Theyve progressed every year since to 15th in 2005. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Chan kim and renee mauborgne of the blue ocean strategy institute and professors at frances insead business school and cofounders of the value innovation. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors w. Blue ocean strategy is a business strategy book first published in 2005 and written by w. It is being published in a recordbreaking 44 languages and is a w.
The book is categorized into three parts, with the first chapter discussing value innovation and the blue ocean strategy. Chan kim has 30 books on goodreads with 143331 ratings. How to create uncontested market space and make the competition irrelevant book online at best prices in india on. The authors explain how to create a blue ocean and the strategy behind that process. Using dozens of examples across a variety of industries, such as. The blue ocean strategy simulation was designed with extensive input from the authors of the bestselling book blue ocean strategy. Instead of brutally battling your competitors, this breathtakingly refreshing book argues that the best strategy is to carve out a new blue ocean. Cirque du soleil, southwest airlines, ebay, yellow tail wine, dell, netjets, body shop, curves, starbucks and others, the authors. Blue ocean strategy is the most successful book on business masterplanning the economist. This book offers explanation of how to accomplish a blue ocean strategy. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Chan kim and renee mauborgne in their book titled blue ocean strategy.
First published in 2005, it was updated and expanded with fresh content in 2015. Thinkers50 strategy award for best business book of the decade. It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Their solution involves taking a creative approach to the normal view of competition.
They are the authors of blue ocean strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Such strategic moves, which the authors call value innovation, create. Instead of brutally battling your competitors, this breathtakingly refreshing book argues that the best strategy is to carve out a new blue ocean where you can shine without raining on anyone elses success. Chan kim and renee mauborgne certainly do not feel like it has to be that way. Chart a path to creating uncontested market space and winning the future.
How to create uncontested market space and make the competition irrelevant by w. The authors stress that value and innovation must work together simultaneously in order to develop a blue ocean strategy. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth. Buy blue ocean strategy, expanded edition revised ed. They have seen that the trouble lies in managers mental modelsingrained assumptions and theories about the way the world works. He is the coauthor, along with renee mauborgne, of the book blue ocean strategy, expanded edition 2015. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Sloane award for excellence in management consulting.
In order to create this shift in attention from red oceans to blue oceans the authors came up with a concept called value innovation that allows for a simultaneous pursuit. Pdf blue ocean strategy download full pdf book download. In their new book, the authors provide a process for creating. To grow and develop a strong positive image, a company has an interest in turning its back on its competitors and conventional wisdom in order to devote its resources to creating a blue ocean of competition and bringing value to customers, using the book s tools. Embraced by organizations and industries worldwide, blue ocean strategy is a global phenomenon that has sold over 4 million copies, is published in a recordbreaking 46 languages and is a bestseller across five continents. What is the blue ocean strategy the term blue ocean was coined by two professors w. The authors excel at describing blue ocean strategy, and they provide a thorough overview of the different mindset required. Chan kim and renee mauborgne, the authors of the bestselling book blue ocean strategy have spent over a decade exploring that question. This book will definitely help you chart the waters. This is a business strategy book, more real and less fiction. To create a blue ocean strategy, organizations must be committed to value innovation.
Beyond competing proven steps to inspire confidence and seize new growth hachette books, 2017 authors of the acclaimed over 4 million copy bestseller, blue ocean strategy. Innovate your way to success and push your business to the next level. For generations, business schools have taught some form of strategy for business leaders to execute when they are in a business that faces fierce competition. How to create uncontested market space and the make competition. Jan 20, 2015 blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors.
Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean. It was because of that friendship, and that belief, that we set out on the journey to explore the ideas in this book and eventually came to write it. The authors studied the business launches of 108 companies, more than 150 strategic moves from 1880 to 2000, and more than 30 industries to uncover the key traits and practices of what they call blue ocean strategy. Blending developments into one advancement which is blue ocean is a wow factor of this book. Blue ocean strategy is an important book for anyone seeking a strategy that can help them in their career and in business. Blue ocean strategy authors reveal how they sold 4m.
Blue ocean strategy is filled with excellent case studies of companies such as southwest airlines, circus du soleil, and yellow tails wines. Blue ocean strategy has sold over 4 million copies, is being published in a recordbreaking 46 languages. Jan 12, 2020 where red ocean strategy is a zerosum game that is all about splitting up the pie between rivals, blue ocean strategy is about creating the pie andor enlarging it. His is a bookabout friendship, about loyalty, about believing in one another. Red oceans are all the industries in existence today the known market space. Chan kim and renee mauborgne argue that lasting success comes from creating blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. The authors contend that when value innovation is aligned with price, utility and cost positions, it can render competition irrelevant.
Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. The blue ocean strategy was published in 2005 and authored by w. Yet, as this influential and immensely popular book shows, these hallmarks of. Chan kim and renee mauborgne, authors of blue ocean strategy. The book illustrates what the authors believe is the best organizational strategy. Blue ocean strategy is the 2015 update to the classic business strategy text of the same name originally published in 2005. To date, blue ocean strategy and blue ocean shift teaching materials have been adopted by over 2800 universities in over 100 countries across the globe. We continue our examination of the business book blue ocean strategy with an interview of authors w. The idea, the thoughts, the progression of the book is simply amazingi profoundly prescribe this book to all the folks who need to have any kind of effect in their vocations. Chan kim and renee mauborgne, professors at insead. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. In the prior book the tools were described, but this book follow up with instructions on sequencing and use. Here is the book descriptions extracted from amazon. Cirque created what the authors call a blue ocean, a previously unknown market space.
To ask other readers questions about blue ocean strategy, please sign up. For more on these authors and their new book, blue ocean shift, see. If youve been tasked with growing sales and market share in a challenging industry, consider exploring blue oceans. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan kim is the codirector of the insead blue ocean strategy. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.
This collection of work by globally preeminent management thinkers w. The blue ocean strategy is particularly needed when supply exceeds demand. They are the authors of blue ocean strategy, which has sold over 3. The authors wrote that blue ocean strategy is a theory that targets companies that are fighting for market share. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Beyond competing proven steps to inspire confidence and seize new growth hachette books, 2017 authors of the acclaimed over 4 million copy bestseller, blue ocean strategy, which is being published in a recordbreaking 46 languages, is a bestseller across five continents. Chan kim and renee mauborgne are ranked in the global top 10 bestselling authors at the case centre out of over 8,000 business professors. Qantas the australian way praise for blue ocean strategy. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005 by harvard business school publishing corporation in united state of america, it was written by w.
890 86 264 848 1236 66 98 1173 252 553 725 422 1068 662 1421 1501 987 235 1500 722 967 475 1319 1459 463 904 294 1159 664 93 636 680 162 1309 1191 781 477 618 760